国开电大《商务英语3》单元自测4章节答案

[题目] ______your price be competitive and date of shipment acceptable, we intend to place alarge order with you.

[题目] Anexample of soft sell is to distribute free samples ______ customers oftenrespond favorably.

[题目] Businessescan use free samples to build rapport and ______ customers ______ products orservices.

[题目] Moreover,reservations by credit card four weeks ______ guarantee availability of theroom size required.

[题目]Our new type of treadmill ______release next month.

[题目]She is the CEO of Roston SportAccessories________ I told you.

[题目]So I have a number of other ______up my sleeve, as well.

[题目] Thenewly-designed ad ______ brought about a higher click through rate by the endof next month.

[题目]We sell insurance cover, the______ you pay will depend on the cover you require.

[题目]We will have flown for 13 hoursby the time we ________ to New York.

阅读下面的文章， 根据文章内容给[题目]选择正确的答案 。

Hard selland soft sell are important business terms and useful strategies for salesstaff to know and understand. Both of them can work. The effect depends on thetype of customers and the type of products.A hard sell is a kind of more directand forceful sales tactics. The sales person just keeps explaining how good theproduct is, why people should buy it and even how the prices might increase ifthe consumer walks off.A soft sell is a different approach. The sales persontries to build trust with consumers. He doesn’t put pressure on them to buythings, just recommending a product and letting the consumers make their owndecisions.An example of soft sell is to distribute free samples to whichcustomers often respond favorably. Businesses can use free samples to buildrapport and engage customers in products or services. Recommending productsbetween friends is a little bit like doing soft selling. People don’t reallycare if someone else buys the product. They are just giving their honestopinions and trying to be helpful.Humor in advertising is also used to attractthe consumer’s attention and get them interested in the products or services.Customers often resist hard sales tactics, thus making soft-selling much moreeffective for success.

1. What’sthe topic and main idea of the passage?  {A； B； C}

2.Customers often _________ hard sales tactics, thus making soft-selling moreeffective for success.. {A；B； C}

3.Examples of soft sell mentioned in the passage include __________.. {A； B； C}

4. Makinghumorous advertisements is one of the approaches companies use to __________. {A；B； C}

5.According to the passage, __________.  {A； B； C}

阅读下面的文章， 根据文章内容判断文章后的句子是正确（T） 还是错误（F） 。

Themarketing mix consists of ‘thefour Ps’:providing the customer with the right product at the right price, presented inthe most attractive promotion and available in the easiest place. The productis not just an assembled set of components: it is something customers buy tosatisfy a need they feel they have. The image and the design of the product areas important as its specifications. Then the product must be priced so that itcompetes effectively with rival products in the same market. In addition, theproduct should be presented to customers through advertising (e.g. TVcommercials, newspaper advertisements or posters), packing (e.g. design,labels, materials), publicity, public relation and personal selling. Finally,the product must be available to customers through the most cost effectivechannels of distribution. A consumer product must be offered to end-users insuitable retail outlets, or available on hire purchase or by mail order.

1. Theauthor of the article intends to explain to us what the marketing mix is. { 2.Customers’ satisfaction matters greatly to a product. { 3. The price of aproduct must be exactly the same as rival products in the same market. { 4. Tomake your product known to the public, advertising is the only considerationyou need to take into account. { 5. A product can reach customers, according tothe text, through retail outlets, hire purchase, mail order and online sales. {