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单元自测 5 试题及答案
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[题目] — What kind of music are you going to have inthe background?— Lightones.                      .
[题目]—Ithink a bus stop advertisement is a very wise chance to promote our products.—_________________.
[题目] Theyhave signed the _______ to export textiles.
[题目]We usuallykeep a large supply _______ stock.
[题目]We will_____ an order with your company for digital cameras.
[题目]—What is your opinion for promotion of our products？
[题目] — Hello! __________________?— Hello, this is Michael from Tianjin VanguardTrading Inc.
[题目]They aretalking about how to make use of advertising to________ the products.
[题目] — May I suggest the sales start on or aboutOctober 1?
[题目]Too manydebts in a company easily _______ bankruptcy.
二、 翻译 （每题 10 分）
1. Based on that, we’ll decide whether to run full-page ads. {A； B；C}
2. A sales department consists of many people who are based indifferent parts of the country or the world. {A；B； C}
3. I look forward to hearing from you by return. {A； B；C}
4. Although successful salespeople often have special talentsand an outgoing personality, the skills they employ are used by us all. {A； B；C}
5. Export companies often have a separate export sales force,whose travel and accommodation expenses may be very high.. {A； B；C}
二、 阅读理解 （每题 10 分）
阅读下面的文章， 根据文章内容判断文章后的句子是正确（T） 还是错误（F）。
There are eight traditional functions of marketing:
Buying: A marketer focuses on buyers’ needs and desires in order to decide whatproducts to make available. Understanding buyers’behavior is of great importance.Selling: Marketers usually view selling as apersuasive activity that is completed through promotion. Selling includespersonal selling, advertising, and other selling methods. It is probably thefunction of marketing that we most often see in our daily life.Transporting:Transporting is physically moving the product from the seller to the buyer.Marketers focus on transporting costs and services.Storing: Like transporting,storing is an aspect of the physical distribution of products. Storing includeswarehousing activities. Warehouses hold products for long periods sometimes inorder to create time utility.Grading: Grading involves sorting productsaccording to size and quality. This makes buying and selling easier because itreduces the need for inspection and sampling.Financing: For many products, suchas automobiles, fridges and new homes, the purchase is facilitated when the marketerprovides credit that makes the purchasing of the product possible.Marketingresearch: Through research, marketers may find out the need for new productsand services. By gathering information on a regular basis, they can betterplan, carry out and control marketing activities.Risk taking: It involvesbearing the uncertainties that are part of the marketing process. Mostmarketing decisions result in either success or failure that is associated withrisk.
1. It is very important to understand buyers’behavior. 2.Marketers usually use different selling methods. 3. Marketers ignoretransporting costs and services. 4. Both transporting and storing are theaspects of the physical distribution of products. 5. Marketers provide creditthat makes the purchasing of automobiles, fridges and new homes possible.

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